How-To Guides

How to Improve Conversion Rate on a Shopify Site

2020-01-02T16:21:39-07:00October 21st, 2019|How-To Guides, Marketing Strategy|

Updated January 2, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post is to 1) share proven conversion rate optimization techniques + data and 2) leave you with ideas and resources to boost your conversion rates real nice.


  1. How to measure conversion rate
  2. 20 Proven ways to […]

How to Automate Order Fulfillment on Shopify

2020-01-06T02:24:26-07:00October 8th, 2019|Automation, How-To Guides|

I don’t know about you but I’m ALWAYS looking for ways to automate tasks and save time.

This guide is about automating order fulfillment on your Shopify store.

There are a few ways to fulfill orders, here I’ll show you how I automate order fulfillment using Amazon FBA. If you need an alternate solution contact […]

Shopify Tutorial: How to Set Up an Online Store

2019-10-22T00:34:06-06:00September 2nd, 2019|How-To Guides|

Updated October 22nd, 2019

It’s easy to start an online store.

Creating products, marketing, and getting traction is the hard part.

Let’s start with setting up your store / home base. It’s a breeze thanks to the eCommerce platform Shopify.

What is Shopify?

Shopify is a full service eCommerce platform. It’s […]

How to Optimize a Shopify Site: Complete Guide to Faster Load Speed

2019-11-14T00:25:35-07:00June 3rd, 2019|How-To Guides, Performance Optimization|

Updated November 14th, 2019

This guide is for performance optimization. If you’re looking for conversion optimization, check out our Shopify Conversion Rate Optimization Guide.

We’ve successfully optimized hundreds of Shopify sites, ran experiments, analyzed data, and dialed in the tactics to make sites faster.

These are the main points of optimization for Shopify […]

Be a Cool Brand – Start a Customer Rewards Program

2019-10-22T00:39:51-06:00February 26th, 2019|Apps, How-To Guides, Marketing Strategy|

Updated October 22nd, 2019

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has […]