Fun Way to Get Logos and New Designs

2019-03-12T14:17:03-04:00March 12th, 2019|How-To Guides|

Have you ever done a design contest? They’re fun!

We actually did this for the Speed Boostr logo (step by step walkthrough with screenshots below).

I work 1 on 1 with designers for certain projects (usually if I have a clear idea what I’m looking for), and do design contests for others (when I want to get ideas / feedback from multiple designs).

99 Designs and 48 Hours Logo are my go-to platforms for design contests.

Design and Audience Connection is Key

I hear this a lot: “My site is getting traffic but my conversion rate is really low”.

This usually means one (or more) of these need to be addressed: (more…)

Be a Cool Brand – Start a Customer Rewards Program

2019-03-01T17:08:43-04:00February 26th, 2019|How-To Guides, Marketing Strategy, Shopify Best Apps|

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has exploded in popularity (increasing competition)
  • Advertising costs have increased significantly (increasing cost of acquisition)
  • Good branding is key to generating referral traffic and repeat business

This is why I lean so heavily on referral marketing for Shopify stores.

Having a rewards program integrates referral marketing + customer loyalty = double win.

It’s easier to sell to existing customers than new customers, but how can you increase your customer retention?

  • Create great product(s)
  • Awesome customer service
  • Have a rewards program!

I’m all about the automation and scalability, so today’s star is an app called Smile

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How to Embed Responsive YouTube Videos in Shopify (or any site)

2019-01-22T21:42:51-04:00January 22nd, 2019|How-To Guides|

Did you know that having video on your site can help improve SEO?

The logic is that videos are the most engaging content, and when people watch video on your site, that increases their “dwell time” (or time spent on page).

Great, so let’s embed some videos!

By default your video likely won’t fit on the page perfectly for all screen sizes (unless your theme has it built in).

To illustrate, I clicked “Share” then “Embed” on a YouTube video, and here’s the code I got:

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Shopify Housekeeping – Annual Checkup for Security, Strategy, Content

2019-01-09T09:47:53-04:00January 8th, 2019|How-To Guides|

Product design, marketing, and stacking revenue – I’d say these are the fun part of building an ecommerce business.

But let’s not forget about the things that work to solidify your foundation and strengthen your business 💪

Things like:

Let’s call this an Annual Checkup to optimize your business… or a reminder to keep your store secure.

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AMP Guide for Shopify | Easy Way to Make Your Site Faster + Boost SEO

2019-01-24T11:06:32-04:00December 20th, 2018|Automation, How-To Guides, Performance Optimization, Shopify Best Apps|

In This Guide

🚀 Quick Start

If you already know about AMP and came here looking for Speed Boostr’s recommendation for the best Shopify AMP app, I’ll save you the read time, it’s AMP by Shop Sheriff.

Getting started:

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