Progressive Web Apps: How They Can Improve Your Shopify Store

2021-01-08T14:58:49-07:00January 6th, 2021|Apps, How-To Guides, Optimization|

Wondering how you can deliver a next-level experience for your customers?

Let me introduce you to Progressive Web Apps (PWAs) 😀

📖 What’s In This Post

Blog Strategy for Shopify Stores: How to Boost Traffic and Sales

2020-07-09T14:37:58-06:00July 9th, 2020|How-To Guides, Marketing Strategy|

📋 In This Guide

See if you can figure out how the following are related:

  • “recyclable shoes”
  • “empowering women”
  • “what to wear to a baby shower”

Stumped? They’re all […]

How to Safely Edit Your Shopify Theme

2020-12-14T13:01:22-07:00March 17th, 2020|How-To Guides, Themes|

Updated December 9th, 2020

Shopify Theme = the files and templating system that control the design of your site.

My goal with this post is to help non-programmers understand the system and show you how to edit your site’s design with code.

If the Customize theme section doesn’t have the option to change what your looking for, […]

Image SEO for Shopify – How to Optimize for Search Engines

2020-02-28T13:38:30-07:00February 28th, 2020|Automation, How-To Guides, Optimization|

Over 20% of all US web searches happen on Google Imagessource: searchenginejournal.com/on-page-seo/image-optimization

That percentage is probably higher if we break down those searches to shoppers.

Google Image Search is a great place for people to shop because they can view a lot of products instead of a text and links.

Have you optimized […]

How to Improve Conversion Rate on a Shopify Site

2020-12-18T15:32:33-07:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated August 13th, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out