How-To Guides

Shopify Tutorial: How to Set Up an Online Store

2019-09-16T09:36:52-06:00September 2nd, 2019|How-To Guides|

It’s easy to start an online store.

Creating products, marketing, and getting traction is the hard part.

Let’s start with setting up your store / home base. It’s a breeze thanks to the eCommerce platform Shopify.

What is Shopify?

Shopify is a full service eCommerce platform. It’s a professional solution to […]

How to Optimize a Shopify Site: Complete Guide to Faster Load Speed

2019-07-18T13:59:29-06:00June 3rd, 2019|How-To Guides, Performance Optimization|

Updated July 18th, 2019

We’ve successfully optimized hundreds of Shopify sites, ran experiments, analyzed data, and dialed in the tactics to make sites faster.

These are the main points of optimization for Shopify sites:

  • Image optimization
  • Reducing server requests
  • File minification
  • Technical optimizations
  • Design optimizations

This guide gives you the tools and knowledge on how to analyze, optimize, and benchmark […]

Be a Cool Brand – Start a Customer Rewards Program

2019-03-01T17:08:43-06:00February 26th, 2019|How-To Guides, Marketing Strategy, Shopify Best Apps|

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has exploded in popularity (increasing […]

How to Embed Responsive YouTube Videos in Shopify (or any site)

2019-07-13T16:38:49-06:00January 22nd, 2019|How-To Guides|

Updated July 13th, 2019

Did you know that having video on your site can help improve SEO?

The logic is that videos are the most engaging content, and when people watch video on your site, that increases their “dwell time” (or time spent on page).

Great, so let’s embed some videos!

By default your video likely won’t fit […]