How to Safely Edit Your Shopify Theme

2020-03-17T10:54:27-06:00March 17th, 2020|How-To Guides, Themes|

Shopify Theme = the files and templating system that control the design of your site.

My goal with this post is to help non-programmers understand the system and show you how to edit your site’s design with code.

If the Customize theme section doesn’t have the option to change what your looking for, it’s time to dig […]

Image SEO for Shopify – How to Optimize for Search Engines

2020-02-28T13:38:30-07:00February 28th, 2020|Automation, How-To Guides, Optimization|

Over 20% of all US web searches happen on Google Imagessource: searchenginejournal.com/on-page-seo/image-optimization

That percentage is probably higher if we break down those searches to shoppers.

Google Image Search is a great place for people to shop because they can view a lot of products instead of a text and links.

Have you optimized […]

How to Improve Conversion Rate on a Shopify Site

2020-03-30T09:57:41-06:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated March 30th, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out

How to Automate Order Fulfillment on Shopify

2020-02-06T16:44:52-07:00October 8th, 2019|Automation, How-To Guides|

Updated February 5th, 2020

I don’t know about you but I’m ALWAYS looking for ways to automate tasks and save time.

This guide is about automating order fulfillment on your Shopify store.

There are a few ways to fulfill orders, here I’ll show you how I automate order fulfillment using Amazon FBA. If you need an […]

How to Optimize a Shopify Site: Complete Guide to Faster Load Speed

2020-03-12T07:59:35-06:00June 3rd, 2019|How-To Guides, Optimization|

Updated March 12th, 2020

This guide is for performance optimization. If you’re looking for conversion optimization, check out our Shopify Conversion Rate Optimization Guide.

We’ve successfully optimized hundreds of Shopify sites, ran experiments, analyzed data, and dialed in the tactics to make sites faster.

These are the main points of optimization for Shopify […]