Automated Marketing Strategy for Shopify

2018-12-10T07:17:51+00:00November 9th, 2018|Automation, Marketing Strategy|

There are a few ways to capitalize on traffic and increase your ROI, but my favorite is automated marketing.

I’m going to lay out a 5 point attack to increase your conversions and traffic on autopilot, so you can get maximum value on your marketing campaigns.

Weapons:

  • Automatic Retargeting
  • Army of Affiliate Marketers (and holiday lists)
  • Creative Email Capture
  • Abandoned Cart Sequence
  • Adwords (and Bing :D)
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Best Instagram App for Shopify

2018-12-12T14:41:21+00:00August 29th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

An A/B test study from Taktical Growth Hacks showed that product pages with customer Instagram photos showed a 24% increase in people reaching checkout.

That’s social proof in action right there. Connect Instagram with your store to gain social proof, add customer product photos, and get your community engaged.

There are a lot of Instagram apps for Shopify, how to choose? Like all of my best app picks, I tested a lot until I found the one that nails it.

The best app for Instagram is (more…)

Daily Hustle: Ideas from Marketing School

2018-08-10T17:34:52+00:00August 10th, 2018|Marketing Strategy|

Need some marketing ideas? How about a new marketing idea every single day?

Check out Marketing School.

It’s a podcast hosted by internet marketing pros Neil Patel and Eric Siu.

They publish a new episode every day and drop knowledge with hacks, strategies, tools, and tactics to increase your traffic and revenue.

These guys are sharp, hardworking, and have a ton of experience.

Marketing School Hack

  1. Listen to an episode
  2. Think about how it relates to your business/niche
  3. Implement 1 idea or tactic from that episode
  4. Repeat daily
  5. Watch your business boom!

Marketing is all about experiments. Try enough tactics and you’ll eventually find winning strategies that you can convert to evergreen campaigns.

Enjoy the adventure!

Best Reviews App for Shopify

2018-12-04T17:41:30+00:00July 20th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

Reviews are Key

They improve your conversion rate, SEO, trust factor, and give you quality feedback.

Let’s visualize a few scenarios:

  1. You land on a website with no reviews vs a website teeming with reviews. Which one feels more inviting?
  2. Search any product in Amazon. Usually the products with lots of reviews dominate the search results.
  3. Someone lands on your home page and sees actual customer reviews. Instant social proof.
  4. You search Google for “your product keywords”. Some results show reviews (rich snippets), and some don’t. Which would you click on?
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Best Facebook Retargeting App for Shopify

2018-12-04T17:45:44+00:00July 6th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

Retargeting = Showing an ad to potential customers after they’ve visited your site. This works by using common tracking pixels, like the Facebook pixel. It’s also known as remarketing.

Customers usually need multiple touch points with your brand before making a purchase. Retargeting reminds them about your awesome products by showing up later in their Facebook feed.

This works like magic.

Who wants to learn about the mastery of retargeting and set this up? I don’t haha that’s why I use apps!

Enter the experts –>> (more…)

Hiring for Ecommerce Marketing – A Guide to Scaling Your Store

2018-11-28T12:21:00+00:00May 1st, 2018|Automation, Marketing Strategy|

If you’re like me you probably wait too long to hire and grow your team.

I tend to hire much faster now than earlier in my career because I realized this simple mantra – It’s all about the ROI.

If you’re a startup or running lean it doesn’t matter, as long as your hire generates a positive ROI you should go for it.

Let’s talk about scaling your store!

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