Tips for New Shopify Store Owners

2022-06-10T15:49:29-06:00June 8th, 2022|How-To Guides, Marketing Strategy|

Goal: Help you level up your business by sharing tips and tricks that have helped me and my clients improve sales, traffic, conversion rate, and the overall business.

Getting traction on a Shopify store is hard. I know because I started one in 2015, created various products, built a team, scaled up, then sold my […]

Add a Tip Option to Your Store for Extra Revenue + Staff Rewards

2022-05-17T10:59:18-06:00July 18th, 2021|Marketing Strategy|

I recently got a feature request from a user of Order Automator app to be able to automatically tag customers when they left a tip in Shopify.

This got me thinking of some ideas to:

  • Reward cool customers
  • Generate a new revenue stream
  • Generate a staff profit sharing model

Reward Cool Customers

Getting new customers is hard, getting […]

Blog Strategy for Shopify Stores: How to Boost Traffic and Sales

2020-07-09T14:37:58-06:00July 9th, 2020|How-To Guides, Marketing Strategy|

📋 In This Guide

See if you can figure out how the following are related:

  • “recyclable shoes”
  • “empowering women”
  • “what to wear to a baby shower”

Stumped? They’re all […]

How to Improve Conversion Rate on a Shopify Site

2020-12-18T15:32:33-07:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated August 13th, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out

110 Marketing Stats + Trends + Ideas

2019-10-22T00:34:42-06:00September 9th, 2019|Marketing Strategy|

Updated October 22nd, 2019

If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:

SEO

  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of […]