Marketing Strategy

110 Marketing Stats + Trends + Ideas

2019-09-09T11:12:20-06:00September 9th, 2019|Marketing Strategy|

If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:

SEO

  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of millennials say Pinterest helps […]

Interview with an Expert: Aires the SEO Guy

2019-09-12T08:16:21-06:00August 26th, 2019|Expert Interviews, Marketing Strategy|

In this series we interview experts to get insights, resources, and specific strategies to level up eCommerce businesses.

Goals of this post

My goal with this series is to talk to expert consultants to get the best strategies, tips on hiring experts, get ideas, and recommendations on tools and resources.

I chose SEO for the first post […]

Automated Email Marketing with Klaviyo

2019-10-04T20:31:53-06:00May 8th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.

I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊

They dominate with data and […]

Be a Cool Brand – Start a Customer Rewards Program

2019-03-01T17:08:43-06:00February 26th, 2019|How-To Guides, Marketing Strategy, Shopify Best Apps|

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has exploded in popularity (increasing […]

Klickly: Easy way to get more traffic with guaranteed positive ROI

2019-04-09T19:35:12-06:00January 29th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

Klickly showed up on my radar a few months ago and quickly became one of my favorite inbound traffic generating apps for Shopify stores.

Why? Because it’s a risk free advertising model – you only pay for traffic that generates sales.

Think of it as paid ads but with an affiliate pricing model […]