Updated March 30th, 2020
CRO = Conversion Rate Optimization.
🔑 CRO is key.
The goal of this post:
A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out
Updated October 22nd, 2019
If you like stats you’ll love this infographic!
Here are the 7 areas covered + my favs for eCommerce marketing:
In this series we interview experts to get insights, resources, and specific strategies to level up eCommerce businesses.
My goal with this series is to talk to expert consultants to get the best strategies, tips on hiring experts, get ideas, and recommendations on tools and resources.
I chose SEO for the first post […]
Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.
I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊
They dominate with data and […]
Updated March 2nd, 2020
I like SEO because I like free traffic 😎
I worked as an SEO consultant for a couple years back in the day, and while some of the details have changed, the principles still remain: Provide value, create great products and services, be the solution to what people are searching for.
Do those […]
Updated October 22nd, 2019
Do you have a customer loyalty / rewards program yet?
If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.
I’ve been working in ecommerce since 2011 and have made a few relevant observations:
