Marketing Strategy

How to Improve Conversion Rate on a Shopify Site

2019-10-21T06:32:11-07:00October 21st, 2019|How-To Guides, Marketing Strategy|

CRO = Conversion Rate Optimization.

🔑 CRO is key.

This goal of this post is to 1) share proven conversion rate optimization techniques + data and 2) leave you with ideas and resources to boost your conversion rates real nice.

Sections

  1. How to measure conversion rate
  2. 19 Proven ways to improve your conversion rate
  3. […]

110 Marketing Stats + Trends + Ideas

2019-10-22T00:34:42-07:00September 9th, 2019|Marketing Strategy|

Updated October 22nd, 2019

If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:

SEO

  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of […]

Interview with an Expert: Aires the SEO Guy

2019-09-12T08:16:21-07:00August 26th, 2019|Expert Interviews, Marketing Strategy|

In this series we interview experts to get insights, resources, and specific strategies to level up eCommerce businesses.

Goals of this post

My goal with this series is to talk to expert consultants to get the best strategies, tips on hiring experts, get ideas, and recommendations on tools and resources.

I chose SEO for the first post […]

Be a Cool Brand – Start a Customer Rewards Program

2019-10-22T00:39:51-07:00February 26th, 2019|Apps, How-To Guides, Marketing Strategy|

Updated October 22nd, 2019

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has […]