Automated Email Marketing with Klaviyo

2019-06-03T23:58:30-04:00May 8th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊

Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.

Klaviyo customers see a […]

SEO Tools and Tips for Shopify

2019-05-09T23:10:49-04:00April 5th, 2019|Marketing Strategy, Tools|

I like SEO because I like free traffic 😎

I worked as an SEO consultant for a couple years back in the day, and while some of the details have changed, the principles still remain: Provide value, create great products and services, be the solution to what people are searching for.

Do those and you’ll naturally climb […]

Be a Cool Brand – Start a Customer Rewards Program

2019-03-01T17:08:43-04:00February 26th, 2019|How-To Guides, Marketing Strategy, Shopify Best Apps|

Do you have a customer loyalty / rewards program yet?

If not then follow along to set up an automated marketing channel that enhances your engagement and adds cool points to your brand.

I’ve been working in ecommerce since 2011 and have made a few relevant observations:

  • Owning an ecommerce store has exploded in popularity (increasing […]

Klickly: Easy way to get more traffic with guaranteed positive ROI

2019-04-09T19:35:12-04:00January 29th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

Klickly showed up on my radar a few months ago and quickly became one of my favorite inbound traffic generating apps for Shopify stores.

Why? Because it’s a risk free advertising model – you only pay for traffic that generates sales.

Think of it as paid ads but with an affiliate pricing model […]

Automated Marketing Strategy for Shopify

2019-04-27T16:32:21-04:00November 9th, 2018|Automation, Marketing Strategy|

There are a few ways to capitalize on traffic and increase your ROI, but my favorite is automated marketing.

I’m going to lay out a 5 point attack to increase your conversions and traffic on autopilot, so you can get maximum value on your marketing campaigns.

Weapons:

  • Automatic Retargeting
  • Army of Affiliate Marketers (and holiday […]

Best Instagram App for Shopify

2019-01-09T09:52:29-04:00August 29th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

An A/B test study from Taktical Growth Hacks showed that product pages with customer Instagram photos showed a 24% increase in people reaching checkout.

That’s […]