Automated Marketing Strategy for Shopify

2018-12-10T07:17:51+00:00November 9th, 2018|Automation, Marketing Strategy|

There are a few ways to capitalize on traffic and increase your ROI, but my favorite is automated marketing.

I’m going to lay out a 5 point attack to increase your conversions and traffic on autopilot, so you can get maximum value on your marketing campaigns.

Weapons:

  • Automatic Retargeting
  • Army of Affiliate Marketers (and holiday lists)
  • Creative Email Capture
  • Abandoned Cart Sequence
  • Adwords (and Bing :D)
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Best Instagram App for Shopify

2018-12-12T14:41:21+00:00August 29th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

An A/B test study from Taktical Growth Hacks showed that product pages with customer Instagram photos showed a 24% increase in people reaching checkout.

That’s social proof in action right there. Connect Instagram with your store to gain social proof, add customer product photos, and get your community engaged.

There are a lot of Instagram apps for Shopify, how to choose? Like all of my best app picks, I tested a lot until I found the one that nails it.

The best app for Instagram is (more…)

Best Reviews App for Shopify

2018-12-04T17:41:30+00:00July 20th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

Reviews are Key

They improve your conversion rate, SEO, trust factor, and give you quality feedback.

Let’s visualize a few scenarios:

  1. You land on a website with no reviews vs a website teeming with reviews. Which one feels more inviting?
  2. Search any product in Amazon. Usually the products with lots of reviews dominate the search results.
  3. Someone lands on your home page and sees actual customer reviews. Instant social proof.
  4. You search Google for “your product keywords”. Some results show reviews (rich snippets), and some don’t. Which would you click on?
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Best Facebook Retargeting App for Shopify

2018-12-04T17:45:44+00:00July 6th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

Retargeting = Showing an ad to potential customers after they’ve visited your site. This works by using common tracking pixels, like the Facebook pixel. It’s also known as remarketing.

Customers usually need multiple touch points with your brand before making a purchase. Retargeting reminds them about your awesome products by showing up later in their Facebook feed.

This works like magic.

Who wants to learn about the mastery of retargeting and set this up? I don’t haha that’s why I use apps!

Enter the experts –>> (more…)

Best Image Optimization App for Shopify

2018-12-04T17:56:11+00:00May 30th, 2018|Automation, Performance Optimization, Shopify Best Apps|

Updated: October 26th, 2018

What is the best way to optimize images for your Shopify store?

CRUSH PICS automated image compression app.

This is our favorite image optimization app for Shopify, and a quick way to improve your performance on your whole site.

Image optimization is a key factor in page load speed.

By default images are usually not optimized to load fast on the web… or at least to their full potential.

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Hiring for Ecommerce Marketing – A Guide to Scaling Your Store

2018-11-28T12:21:00+00:00May 1st, 2018|Automation, Marketing Strategy|

If you’re like me you probably wait too long to hire and grow your team.

I tend to hire much faster now than earlier in my career because I realized this simple mantra – It’s all about the ROI.

If you’re a startup or running lean it doesn’t matter, as long as your hire generates a positive ROI you should go for it.

Let’s talk about scaling your store!

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