Shopify Optimization and Marketing Strategies

Ecommerce marketing and performance tips to help level up your store this week 🎁🚀

Speed Boostr 2.0

2018-10-01T18:46:29+00:00 September 30th, 2018|About|

Oh hey first did you hear, Speed Boostr is turning 1 year old in October. Nice!

What started as a side project to dive into the depths of performance and optimize Shopify turned into… a growing collective of Shopify developers working to make Shopify sites (and the web in general) faster.

Speed Boostr 1.0

We used to only offer packages like this:


Best Instagram App for Shopify

2018-09-26T05:48:52+00:00 August 29th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

An A/B test study from Taktical Growth Hacks showed that product pages with customer Instagram photos showed a 24% increase in people reaching checkout.

That’s social proof in action right there. Connect Instagram with your store to gain social proof, add customer product photos, and get your community engaged.

There are a lot of Instagram apps for Shopify, how to choose? Like all of my best app picks, I tested a lot until I found the one that nails it.

The best app for Instagram is (more…)

Daily Hustle: Ideas from Marketing School

2018-08-10T17:34:52+00:00 August 10th, 2018|Marketing Strategy|

Need some marketing ideas? How about a new marketing idea every single day?

Check out Marketing School.

It’s a podcast hosted by internet marketing pros Neil Patel and Eric Siu.

They publish a new episode every day and drop knowledge with hacks, strategies, tools, and tactics to increase your traffic and revenue.

These guys are sharp, hardworking, and have a ton of experience.

Marketing School Hack

  1. Listen to an episode
  2. Think about how it relates to your business/niche
  3. Implement 1 idea or tactic from that episode
  4. Repeat daily
  5. Watch your business boom!

Marketing is all about experiments. Try enough tactics and you’ll eventually find winning strategies that you can convert to evergreen campaigns.

Enjoy the adventure!

What is the Best Optimization Package for Your Site?

2018-10-08T15:28:06+00:00 August 3rd, 2018|About, Performance Optimization|

All of our Shopify optimization packages include a core analysis and site wide optimizations that will lower your page weight and improve your load speed.

It’s hard to put an exact monetary ROI on each service package (we’re working on this), but we do know from stats like this that page load speed affects your conversion rate and engagement, so theoretically the faster you can get your site loading, the more traffic, customers, and revenue will flow (and more customers equals more referrals which nets more customers).

Speed Boostr Packages

We provide multiple options to fit your budget. The higher the package, the deeper analysis and optimizations we’re able to perform.


Shopify Liquid Lesson: Auto Minifying CSS

2018-10-01T00:08:52+00:00 July 27th, 2018|Performance Optimization, Tutorials|

CSS and Minification

CSS (Cascade Styling Sheets) are files that control the style of your website by connecting style properties to html elements.

Like this:

In Shopify, you’ll find CSS files in your theme Assets folder.

What is minification?

CSS are text files. Minification compresses the text by removing extra characters like spaces and comments, and combining common styles.

This makes the file size smaller. When your files are lighter they transfer faster, which helps your site load faster.

The Challenge

You want to compress your files, but you also want them to be readable so you can edit and make updates.

All good Shopify has a technique that compresses your human readable CSS files into minified files on the server.

How to Minify Your Shopify CSS Files


Best Reviews App for Shopify

2018-09-26T05:49:02+00:00 July 20th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

Reviews are Key

They improve your conversion rate, SEO, trust factor, and give you quality feedback.

Let’s visualize a few scenarios:

  1. You land on a website with no reviews vs a website teeming with reviews. Which one feels more inviting?
  2. Search any product in Amazon. Usually the products with lots of reviews dominate the search results.
  3. Someone lands on your home page and sees actual customer reviews. Instant social proof.
  4. You search Google for “your product keywords”. Some results show reviews (rich snippets), and some don’t. Which would you click on?