Shopify Optimization and Marketing Strategies

Weekly Shopify marketing ideas and optimization tips posted every Tuesday to level up your store this week 🎁🚀

Case Study: Google PSI Score Is Not Equal to Page Load Speed

2019-02-19T11:43:54+00:00February 19th, 2019|Case Studies, Performance Optimization|

PageSpeed Insights (PSI) is a web performance analysis tool developed by Google to help you optimize your website.

It’s a useful tool to find optimization opportunities. It’s one of the analyzers we use in our toolbox.

It’s not a useful scoring system for Shopify sites or complex platforms that integrate with 3rd party apps.

Why we don’t use it as a benchmark/scoring system:

  • Sometimes you implement an optimization that clearly makes your site faster, but then the score goes down 🧐
  • Sometimes you clear warnings they give, and the score goes down
  • Sometimes when comparing 2 sites, the faster site scores lower

Case Study: How We Reduced Server Requests by 83%

2019-02-12T17:41:29+00:00February 12th, 2019|Case Studies, Performance Optimization|

All of our Shopify optimization services help to improve your page load time… but sometimes we uncover a bottleneck and score a huge win.

This is a highlight of a big win we scored for a customer to cut their load speed in half.

The Stats

  • Service ordered: Entrepreneur Package
  • Page template tested: Product Page
  • Testing tool:

Finding and Fixing Server and JavaScript Errors

2019-02-06T11:16:01+00:00February 5th, 2019|Performance Optimization|

Over the course of website customizations and installing / uninstalling 3rd party apps, you can introduce code misconfigurations and server errors.

If you’re on Shopify, these are often caused by old or broken app code.

When you uninstall an app from Shopify, it doesn’t always remove ALL the app code from your theme – we regularly find old app code still loading on the sites we optimize.

You can find these errors using the Chrome Dev Tools console, it looks like this: (more…)

Klickly: An easy way to get more traffic with guaranteed positive ROI

2019-01-29T22:48:39+00:00January 29th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

Klickly showed up on my radar a few months ago and quickly became one of my favorite inbound traffic generating apps for Shopify stores.

Why? Because it’s a risk free advertising model – you only pay for traffic that generates sales.

Think of it as paid ads but with an affiliate pricing model – pay per conversions, automated marketing style where you set the ROI.

Pay Per Conversion = pay after you make the sale, instead of paying per click or view.


How to Embed Responsive YouTube Videos in Shopify (or any site)

2019-01-22T21:42:51+00:00January 22nd, 2019|How-To Guides|

Did you know that having video on your site can help improve SEO?

The logic is that videos are the most engaging content, and when people watch video on your site, that increases their “dwell time” (or time spent on page).

Great, so let’s embed some videos!

By default your video likely won’t fit on the page perfectly for all screen sizes (unless your theme has it built in).

To illustrate, I clicked “Share” then “Embed” on a YouTube video, and here’s the code I got: