Shopify Optimization and Marketing Strategies

Shopify marketing ideas and optimization tips to level up your store this week 🎁🚀

How to Optimize a Shopify Site: Complete Guide to Faster Load Speed

2019-06-04T11:17:51-04:00June 3rd, 2019|How-To Guides, Performance Optimization|

We’ve successfully optimized hundreds of Shopify sites, ran experiments, analyzed data, and dialed in the tactics to make sites faster.

These are the main points of optimization for Shopify sites:

  • Image optimization
  • Reducing server requests
  • File minification
  • Technical optimizations
  • Design optimizations

This guide gives you the tools and knowledge on how to analyze, optimize, and benchmark your site’s performance… or […]

Shopify Analyzer Version 1.0

2019-05-22T20:34:17-04:00May 22nd, 2019|Tools|

We launched the Shopify Analyzer beta version in February.

Here’s what we’ve been doing since then:

  • Using it on a daily basis to analyze and optimize Shopify sites
  • Gathering feedback from our team, users, and customers
  • Dialing in the scoring system based on our data
  • Planning more cool features 😎

Now it’s ready to rock full speed, officially version 1.0!

Automated Email Marketing with Klaviyo

2019-06-03T23:58:30-04:00May 8th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊

Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.

Klaviyo customers see a […]

Case Study: How We Removed 1,543 Wasted Server Requests on Collection Pages

2019-04-20T09:26:30-04:00April 20th, 2019|Case Studies, Performance Optimization|

Sometimes our Shopify App Analysis service uncovers some dirty code.

We recently found this site taking almost a minute to fully load on mobile… because there were 1,687 server requests 😱

For reference: under 100 requests is good for a Shopify site with apps loading. A lot of sites are in the 100 […]

SEO Tools and Tips for Shopify

2019-05-09T23:10:49-04:00April 5th, 2019|Marketing Strategy, Tools|

I like SEO because I like free traffic 😎

I worked as an SEO consultant for a couple years back in the day, and while some of the details have changed, the principles still remain: Provide value, create great products and services, be the solution to what people are searching for.

Do those and you’ll naturally climb […]

Recommended Shopify Themes and Developers for a Fast Site That Converts

2019-05-04T12:45:54-04:00March 27th, 2019|Performance Optimization|

This post covers:

We get a fair amount of questions asking what themes to use, so here we go…

I’d say most modern themes are at least pretty good for performance optimization.

The main […]