Shopify Optimization and Marketing Strategies

Apps are awesome. They help your site look more lively and generate sales.

They also slow your page load speed by adding extra server requests and a heavier page weight.

Here’s a glimpse into one of the ways we optimize apps, and how you can do it too (if you’re into coding).

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A faster eCommerce site improves your SEO, conversion rate, engagement, traffic and sales. Nice! Here are some actionable tips you can do today to make your Shopify site faster.

1. Image Optimization

Images are usually the most significant factor in page load speed because they’re heavy. Here are some tips to optimize your images. (more…)

The key is keeping high resolution images like this ^^^ optimized.

The Speed Boostr service optimizes your website and makes it faster. Here are some tips to keep it that way.

1. Optimize your images

Product, Collection Featured, Blog Featured, and Asset Images: If you have an app like Crush Pics these images will always be compressed automatically.

Theme Options, Files Section: Images you upload into your theme options (Customize Theme) or Files (Settings > Files) will usually need to be manually compressed. (more…)

There are 2 ways to make your files smaller: minifying and compressing them.

Minifying scripts and stylesheets removes all the excess spacing and code comments in the actual files to max compact the code and file size.

Compressing files makes them lighter to transfer from your server.

What is compression?

Compression is a technique that allows the web server and browser to agree on a common compression format (gzip) and transfer much lighter files.

Google says gzip compression can reduce the size of the transferred response by up to 90%. Whoa!

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