Shopify Optimization and Marketing Strategies

Ecommerce performance and marketing tips to help level up your store this week 🎁🚀

Lazy Load Images in Shopify for a Faster Site | Speed Optimization

2018-12-18T13:20:21+00:00December 14th, 2018|Performance Optimization|

What is Lazy Loading?

Lazy Loading is a performance optimization technique that loads images as the user scrolls down the page, instead of during the initial page load.

On the browser side, the page loads faster because it’s not loading all the images right away.

On the tech side, it works by replacing the html image src attribute with a data-src placeholder – this prevents the image from loading in the standard html sequence. Then javascript is used to grab that placeholder url and update the element’s src attribute, loading the image when it comes into view.

The Google effect: (more…)

Automated Marketing Strategy for Shopify

2018-12-10T07:17:51+00:00November 9th, 2018|Automation, Marketing Strategy|

There are a few ways to capitalize on traffic and increase your ROI, but my favorite is automated marketing.

I’m going to lay out a 5 point attack to increase your conversions and traffic on autopilot, so you can get maximum value on your marketing campaigns.

Weapons:

  • Automatic Retargeting
  • Army of Affiliate Marketers (and holiday lists)
  • Creative Email Capture
  • Abandoned Cart Sequence
  • Adwords (and Bing :D)
(more…)

How to Compress Images on Shopify

2018-11-08T16:25:41+00:00November 8th, 2018|Performance Optimization, Tools|

An easy way to make your site faster is to compress your images.

On Shopify sites, there is a 2 step approach to maximize your compression:

  1. Install an image optimization app like Crush Pics
  2. Manually compress any images that apps can’t reach, using a tool like TinyPNG.com

Due to API restrictions, image optimization apps aren’t able to get all the images on your site.

So even with an optimization app installed, you might still get warnings like this in PageSpeed Insights: (more…)

Speed Boostr 2.0

2018-10-01T18:46:29+00:00September 30th, 2018|About|

Oh hey first did you hear, Speed Boostr is turning 1 year old in October. Nice!

What started as a side project to dive into the depths of performance and optimize Shopify turned into… a growing collective of Shopify developers working to make Shopify sites (and the web in general) faster.

Speed Boostr 1.0

We used to only offer packages like this:

(more…)

Best Instagram App for Shopify

2018-12-12T14:41:21+00:00August 29th, 2018|Automation, Marketing Strategy, Shopify Best Apps|

An A/B test study from Taktical Growth Hacks showed that product pages with customer Instagram photos showed a 24% increase in people reaching checkout.

That’s social proof in action right there. Connect Instagram with your store to gain social proof, add customer product photos, and get your community engaged.

There are a lot of Instagram apps for Shopify, how to choose? Like all of my best app picks, I tested a lot until I found the one that nails it.

The best app for Instagram is (more…)