Shopify Optimization and Marketing Strategies

Marketing ideas + optimization and automation tips to level up your store this week πŸŽπŸš€

The Truth About Google PageSpeed Insights for Shopify

2019-07-23T17:50:05-04:00July 17th, 2019|Case Studies, Performance Optimization|

Hi I’m Joe from Speed Boostr. We make Shopify sites load faster.

In this article I want to clear up some misconceptions with the Google PageSpeed Insights tool.

I’ll also share what my team and I have learned from our years long optimization journey, our recommendations, and data backed information to shed some light on what Google […]

How to Optimize a Shopify Site: Complete Guide to Faster Load Speed

2019-07-18T13:59:29-04:00June 3rd, 2019|How-To Guides, Performance Optimization|

Updated July 18th, 2019

We’ve successfully optimized hundreds of Shopify sites, ran experiments, analyzed data, and dialed in the tactics to make sites faster.

These are the main points of optimization for Shopify sites:

  • Image optimization
  • Reducing server requests
  • File minification
  • Technical optimizations
  • Design optimizations

This guide gives you the tools and knowledge on how to analyze, optimize, and benchmark […]

Shopify Analyzer Version 1.0

2019-07-04T13:40:58-04:00May 22nd, 2019|Tools|

We launched the Shopify Analyzer beta version in February.

Here’s what we’ve been doing since then:

  • Using it on a daily basis to analyze and optimize Shopify sites
  • Gathering feedback from our team, users, and customers
  • Dialing in the scoring system based on our data
  • Planning more cool features 😎

Now it’s ready to rock full speed, officially version 1.0!

Automated Email Marketing with Klaviyo

2019-07-04T13:38:40-04:00May 8th, 2019|Automation, Marketing Strategy, Shopify Best Apps|

Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.

I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊

They dominate with data and […]