Shopify Optimization and Marketing Strategies

Best Image Optimizer App for Shopify

2018-06-13T07:51:45+00:00 May 30th, 2018|Apps and Tools, Automation, Performance Optimization|

What is the best way to optimize images for your Shopify store?

CRUSH PICS automated image compression app.

This is our favorite image optimization app for Shopify, and the quickest way to improve your page load speed.

Image optimization is a key factor in page load speed.

By default images are usually not optimized to load fast on the web… or at least to their full potential.


Hiring for Ecommerce Marketing – A Guide to Scaling Your Store

2018-05-01T18:33:41+00:00 May 1st, 2018|Automation, Marketing Strategy|

If you’re like me you probably wait too long to hire and grow your team.

I tend to hire much faster now than earlier in my career because I realized this simple mantra – It’s all about the ROI.

If you’re a startup or running lean it doesn’t matter, as long as your hire generates a positive ROI you should go for it.

Let’s talk about scaling your store!


3 Quick Wins for Shopify Speed Optimization

2018-06-06T13:18:45+00:00 April 17th, 2018|Performance Optimization|

A faster eCommerce site improves your SEO, conversion rate, engagement, traffic and sales. Nice! Here are some actionable tips you can do today to make your Shopify site faster.

1. Image Optimization

Images are usually the most significant factor in page load speed because they’re heavy. Here are some tips to optimize your images. (more…)

Keeping Your Website Optimized for Good

2018-04-13T03:48:09+00:00 April 12th, 2018|Performance Optimization|

The key is keeping high resolution images like this ^^^ optimized.

The Speed Boostr service optimizes your website and makes it faster. Here are some tips to keep it that way.

1. Optimize your images

Product, Collection Featured, Blog Featured, and Asset Images: If you have an app like Crush Pics these images will always be compressed automatically.

Theme Options, Files Section: Images you upload into your theme options (Customize Theme) or Files (Settings > Files) will usually need to be manually compressed. (more…)

How to Enable Compression on Shopify – Google PageSpeed Insights Fix

2018-06-06T13:17:52+00:00 April 3rd, 2018|Performance Optimization|

There are 2 ways to make your files smaller: minifying and compressing them.

Minifying scripts and stylesheets removes all the excess spacing and code comments in the actual files to max compact the code and file size.

Compressing files makes them lighter to transfer from your server.

What is compression?

Compression is a technique that allows the web server and browser to agree on a common compression format (gzip) and transfer much lighter files.

Google says gzip compression can reduce the size of the transferred response by up to 90%. Whoa!