How to Safely Edit Your Shopify Theme

2021-07-08T10:04:13-06:00March 17th, 2020|How-To Guides, Themes|

Updated December 9th, 2020

Shopify Theme = the files and templating system that control the design of your site.

My goal with this post is to help non-programmers understand the system and show you how to edit your site’s design with code.

If the Customize theme section doesn’t have the option to change what your looking for, […]

Image SEO for Shopify – How to Optimize for Search Engines

2020-02-28T13:38:30-07:00February 28th, 2020|Automation, How-To Guides, Optimization|

Over 20% of all US web searches happen on Google Imagessource:

That percentage is probably higher if we break down those searches to shoppers.

Google Image Search is a great place for people to shop because they can view a lot of products instead of a text and links.

Have you optimized […]

How to Improve Conversion Rate on a Shopify Site

2020-12-18T15:32:33-07:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated August 13th, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out

How to Automate Order Fulfillment on Shopify

2022-09-08T12:36:20-06:00October 8th, 2019|Automation, How-To Guides|

Updated September 8th, 2022

I don’t know about you but I’m ALWAYS looking for ways to automate tasks and save time.

This guide is about automating order fulfillment on your Shopify store.

Here I’ll show you:

Shopify Tutorial: How to Set Up an Online Store

2022-01-27T12:46:02-07:00September 2nd, 2019|How-To Guides|

Updated March 30th, 2020

It’s easy to start an online store.

Creating products, marketing, and getting traction is the hard part.

Let’s start with setting up your store / home base. It’s a breeze thanks to the Shopify eCommerce platform.

What is Shopify?

Shopify is a full service eCommerce platform. It’s […]