If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:

SEO

  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of millennials say Pinterest helps them decide what to buy

Video Marketing

  • Product videos can increase purchases by 144%
  • 43% of people want to see more video content from marketers
  • Video drives a 157% increase in organic traffic from SERPs

Email Marketing

  • The average open rate of emails across all industries is 18%
  • 78% of consumers have unsubscribed because a brand was sending too many emails

Paid Advertising

  • Average CPC across all industries is $2.32
  • 64.6% of people click on Google Ads when looking to buy something online

Lead Generation

  • 81% of users have exited a website because of a pop up ad, and 72% have a lower opinion of brands using popups (note: I prefer the less intrusive “slide in”)
  • 79% of top performing companies have been using marketing automation for 3+ years

Content Marketing

  • Companies that blog receive 97% more links to their website

Takeaways

  • SEO is key! (Get ideas and resources here: SEO Tools and Tips for Shopify)
  • Go hard on Instagram to help more people discover you
  • Video is great. Do more of that
  • Create more content to get more links to your site (and free organic traffic)
  • Implement automated marketing techniques

The Infographic

(original source SERPwatch.io)

online marketing stats and trends by serp watch