Updated October 22nd, 2019

If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:


  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of millennials say Pinterest helps them decide what to buy

Video Marketing

  • Product videos can increase purchases by 144%
  • 43% of people want to see more video content from marketers
  • Video drives a 157% increase in organic traffic from SERPs

Email Marketing

  • The average open rate of emails across all industries is 18%
  • 78% of consumers have unsubscribed because a brand was sending too many emails

Paid Advertising

  • Average CPC across all industries is $2.32
  • 64.6% of people click on Google Ads when looking to buy something online

Lead Generation

  • 81% of users have exited a website because of a pop up ad, and 72% have a lower opinion of brands using popups (note: I prefer the less intrusive “slide in”)
  • 79% of top performing companies have been using marketing automation for 3+ years

Content Marketing

  • Companies that blog receive 97% more links to their website


  • SEO is key! (Get ideas and resources here: SEO Tools and Tips for Shopify)
  • Go hard on Instagram to help more people discover you
  • Video is great. Do more of that
  • Create more content to get more links to your site (and free organic traffic)
  • Implement automated marketing techniques

By the way to help maximize your value from all these new traffic ideas, check out our Shopify Conversion Rate Optimization Guide.

The Infographic

(original source SERPwatch.io)

online marketing stats and trends by serp watch