Optimization Tactics + Automated Growth Strategies for Shopify 🚀

How to Make Your Site Faster with Deferred Video Loading (2025 Update)

2025-03-28T12:27:22-06:00March 11th, 2025|Optimization|

Videos are an awesome tool for telling your brand story and increasing engagement — but they’re also a heavy load on performance. Today we’re going to show you how to make your site faster by using Deferred Video Loading — and we’ve got some updates that reflect 2025’s best practices.

What is Deferred Video Loading?

Deferred Video Loading is […]
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How to Use Preloading Tactics for Faster Loading Shopify Pages (Updated for 2025)

2025-03-28T12:21:35-06:00March 6th, 2025|Optimization|

When trying to improve the performance of your Shopify store, it’s essential to understand all the optimization opportunities available. One simple yet effective method is using ‘resource hints’—directives like preload, preconnect, prefetch, and dns-prefetch. These help the browser fetch important assets more efficiently, reducing load times and improving user experience.
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AMP Guide for Shopify (2025 Update): Should You Still Use It to Boost Speed and SEO?

2025-03-28T12:19:49-06:00March 4th, 2025|Apps, Automation, How-To Guides, Optimization|

Introduction

If you’re running a Shopify store, you’ve likely heard about AMP (Accelerated Mobile Pages) and how it can speed up your site and potentially boost your SEO rankings. But in 2025, does AMP still matter? This guide explores what AMP is, how it works with Shopify, and—most importantly—whether it’s still worth implementing. We’ll also give you […]
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How to Safely Edit Your Shopify Theme in 2025

2025-03-03T08:02:14-07:00February 26th, 2025|How-To Guides|

Customizing your Shopify theme allows you to create a unique storefront that aligns with your brand identity. However, editing theme files can be risky if not done correctly. A single mistake in the code could break your store’s layout or functionality, potentially leading to lost sales and a poor customer experience. Shopify […]
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Shopify A/B Testing: Boost Conversions with Data-Driven Insights

2025-03-03T08:01:04-07:00February 19th, 2025|Uncategorized|

A/B testing (or split testing) is one of the most powerful tools Shopify store owners can use to optimize their websites and increase sales. Instead of relying on guesswork, A/B testing allows you to test different versions of your store’s elements—like product pages, call-to-action buttons, and pricing strategies—to see what works best. By […]
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Booster Theme 7: The Ultimate Shopify Theme Upgrade

2025-03-03T07:59:38-07:00February 12th, 2025|Uncategorized|

Booster Theme has long been a favorite among Shopify store owners looking for a high-converting, performance-driven theme. Known for its ability to increase sales and enhance user experience, Booster has consistently been at the forefront of Shopify theme innovation. Now, with the release of Booster Theme 7, merchants get an even […]
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