About Joe

Joe's an app / web developer, eCommerce entrepreneur, and founder of Speed Boostr. Outside of tech he's into travel, trees, books, and comedy 🤙

Image SEO for Shopify – How to Optimize for Search Engines

2020-02-28T13:38:30-07:00February 28th, 2020|Automation, How-To Guides, Optimization|

Over 20% of all US web searches happen on Google Imagessource: searchenginejournal.com/on-page-seo/image-optimization

That percentage is probably higher if we break down those searches to shoppers.

Google Image Search is a great place for people to shop because they can view a lot of products instead of a text and links.

Have you optimized […]

Shopify Performance Benchmarks + Data Analysis + Average Speed Gains

2020-03-12T08:07:22-06:00January 31st, 2020|Case Studies, Optimization|

Updated March 12th, 2020

We work on Shopify sites every day doing optimization, custom development, apps, and website features.

We optimized hundreds of Shopify sites last year and track the before and after metrics to make sure we’re delivering quality work and guaranteed speed gains.

It’s January so I figure it’s a good time to analyze the […]

Shopify Optimization FAQ – What to Expect When Optimizing a Site

2020-08-23T11:29:52-06:00December 25th, 2019|Optimization|

Updated August 23, 2020

Our team has collectively optimized hundreds of Shopify sites.

We’ve seen a lot, we’ve learned a lot, we share a lot.

We’ve had happy clients (woohoo! 😃) and sad clients 😞.

In most cases, the negative experiences we’ve had with a client are either a difference in expectations or a lack of communication […]

How to Improve Conversion Rate on a Shopify Site

2020-08-13T11:51:24-06:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated August 13th, 2020

CRO = Conversion Rate Optimization.

🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out