7 Creative Marketing Ideas for the Holidays

2024-06-19T04:50:27-06:00October 24th, 2020|Marketing Strategy|

I brainstormed with a Shopify store owner the other day on ideas to get holiday sales poppin’. 🎉 We came up with a bunch of ideas, and some I thought pretty unique, so I shared with our email list (join at the end of this blog post if you haven’t yet 😃). It got good reception so […]
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Blog Strategy for Shopify Stores: How to Boost Traffic and Sales

2024-08-13T11:14:16-06:00July 9th, 2020|How-To Guides, Marketing Strategy|

📋 In This Guide

See if you can figure out how the following are related:

  • “recyclable shoes”
  • “empowering women”
  • “what to wear to a baby shower”

Stumped? They’re all […]

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How to Improve Conversion Rate on a Shopify Site

2024-08-13T11:38:19-06:00October 21st, 2019|How-To Guides, Marketing Strategy, Optimization|

Updated August 13th, 2020

CRO = Conversion Rate Optimization. 🔑 CRO is key.

The goal of this post:

  • share proven conversion rate optimization techniques + data
  • give you ideas + resources to boost your conversion rates

A/B testing is the foundation of a good CRO campaign. To set up data driven A/B tests, check out […]

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110 Marketing Stats + Trends + Ideas

2019-10-22T00:34:42-06:00September 9th, 2019|Marketing Strategy|

Updated October 22nd, 2019

If you like stats you’ll love this infographic!

Here are the 7 areas covered + my favs for eCommerce marketing:

SEO

  • 80% of people ignore paid search results and click on organic rankings
  • The top 5 search results for a keyword on Google get 70% of clicks

Social Media

  • 60% of users discover products on Instagram
  • 80% of […]
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Interview with an Expert: Aires the SEO Guy

2020-06-12T13:38:33-06:00August 26th, 2019|Expert Interviews, Marketing Strategy|

Updated June 9, 2020

In this series we interview experts to get insights, resources, and specific strategies to level up eCommerce businesses.

Goals of this post

My goal with this series is to talk to expert consultants to get the best strategies, tips on hiring experts, get ideas, and recommendations on tools and resources.

I chose SEO […]

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Automated Email Marketing with Klaviyo

2024-08-13T11:31:17-06:00May 8th, 2019|Apps, Automation, Marketing Strategy|

Update May 29th: I posted the results 30 days after setting up Klaviyo on a site. Check out the stats and ROI at the end of this post.

I switched to Klaviyo recently for ecommerce email marketing… it’s now one of my favorite Shopify apps ✊ They dominate with data and […]
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