Optimization Tactics + Automated Growth Strategies for Shopify 🚀

How to Use Vector Graphics to Make Your Site Faster and Cooler

2018-07-09T18:24:29-06:00June 25th, 2018|How-To Guides, Optimization|

In this article:

  1. What is a vector graphic
  2. Examples of vector (SVG) vs non-vector (JPG, PNG)
  3. How to make/use an SVG (vector graphic for websites)

What is a vector graphic?

Vectors are lightweight scalable digital art graphics, meaning they can be sized up without losing resolution or pixelating (as opposed to a jpg or png which gets blurry […]

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Best Image Optimization App for Shopify

2020-03-02T10:52:32-07:00May 30th, 2018|Apps, Automation, Optimization|

Updated: March 2nd, 2020

2020 Update: Still our go-to app for automatic site-wide image compression and automatically optimizing image alt attributes for SEO and Google Image search traffic 👍. But use extreme caution if you use the image renaming feature (I don’t recommend using that feature).

For more best apps in other categories, […]

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Shopify Liquid Lesson: Conditionally Load Apps

2024-06-20T05:22:35-06:00May 15th, 2018|Optimization|

Updated February 16, 2022

Apps are awesome. They help your site look more lively and generate sales. They also slow your page load speed by adding extra server requests and a heavier page weight. Here’s a case study showing how just a few store facing apps can slow page load by seconds: Shopify Performance Case Study […]
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Hiring for Ecommerce Marketing – A Guide to Scaling Your Store

2018-11-28T12:21:00-07:00May 1st, 2018|Automation, Marketing Strategy|

If you’re like me you probably wait too long to hire and grow your team.

I tend to hire much faster now than earlier in my career because I realized this simple mantra – It’s all about the ROI.

If you’re a startup or running lean it doesn’t matter, as long as your hire generates […]

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3 Quick Wins for Shopify Speed Optimization

2020-08-23T11:35:14-06:00April 17th, 2018|Optimization|

Updated August 23, 2020

A faster eCommerce site improves your SEO, conversion rate, engagement, traffic and sales. Nice!

Here are some actionable tips you can do today to make your Shopify site faster.

If you’re looking for more in-depth optimization tactics, check out our complete Shopify optimization guide.

1. Image Optimization

Images are usually the most significant […]

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Keeping Your Website Optimized for Good

2024-06-19T04:26:15-06:00April 12th, 2018|Optimization|

Updated February 6, 2019

The key is keeping high resolution images like this ^^^ optimized.

Our Speed Boostr services optimize your website and make it faster. Here are some tips to keep it that way.

1. Optimize your images

Product, Collection Featured, Blog Featured, and Asset Images: If you have an app like
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