Updated October 22nd, 2019
If you like stats you’ll love this infographic!
Here are the 7 areas covered + my favs for eCommerce marketing:
SEO
- 80% of people ignore paid search results and click on organic rankings
- The top 5 search results for a keyword on Google get 70% of clicks
Social Media
- 60% of users discover products on Instagram
- 80% of millennials say Pinterest helps them decide what to buy
Video Marketing
- Product videos can increase purchases by 144%
- 43% of people want to see more video content from marketers
- Video drives a 157% increase in organic traffic from SERPs
Email Marketing
- The average open rate of emails across all industries is 18%
- 78% of consumers have unsubscribed because a brand was sending too many emails
Paid Advertising
- Average CPC across all industries is $2.32
- 64.6% of people click on Google Ads when looking to buy something online
Lead Generation
- 81% of users have exited a website because of a pop up ad, and 72% have a lower opinion of brands using popups (note: I prefer the less intrusive “slide in”)
- 79% of top performing companies have been using marketing automation for 3+ years
Content Marketing
- Companies that blog receive 97% more links to their website
Takeaways
By the way to help maximize your value from all these new traffic ideas, check out our Shopify Conversion Rate Optimization Guide.
The Infographic
(original source SERPwatch.io)
