I got together with Chase from the Honest Ecommerce podcast recently for a chat about optimization and automation (2 of my fav biz topics!).
We have plenty of Shopify optimization articles on our blog but podcasts are generally more fun than reading + a great way to spark new ideas.
We talked about:
- Tools and key optimization tactics for Shopify sites
- Does Google PageSpeed Insights score matter?
- Using / optimizing apps for Shopify
- Automated marketing tactics
I gave a few key optimization points (image optimization, app analysis, and using hero banners instead of heavy sliders), but if you want more details head over to our full Shopify optimization guide.