Updated July 2, 2019
Speed Boostr is a team of Shopify developers with an expertise in performance optimization.
We make sites faster, build custom features and apps, and help implement automated solutions.
Website load speed affects your most important metrics:
Our goal is to improve your business through a combination of technical optimizations, best practices, and recommendations based on analysis and data.
How It Works
We’ve developed a system to thoroughly analyze and optimize Shopify sites. We use many of the same principles as any website, but Shopify has some platform specifics (like 3rd party apps, how images are loaded, and the theme architecture).
Some of the key areas we work on:
- Image optimization
- Lazy loading
- Script and CSS optimization
- Conditional loading of apps
- Analysis of server requests to fix errors and identify bottlenecks
We work on Shopify sites nearly every day, and have optimized hundreds of sites. We guarantee to lower your page weight make your site faster with any of our optimization services.
We’ve seen enough sites that we know what can and can’t be optimized. If we can’t optimize your site, we’ll tell you straight up + give a refund + recommend alternative solutions.
For more info on our process, check this post: speedboostr.com/what-to-expect.
How We Measure Performance and Results
We use a variety of tools but the 2 primary tools we use to identify optimization opportunities and gauge performance are:
Shopify Analyzer. This is a free web app we built to analyze Shopify sites and give actionable recommendations on performance issues.
The scoring system is based on data from actual Shopify sites we’ve optimized.
There are other analysis tools out there and some of them are great, but our Analyzer tool is Shopify specific and doesn’t include irrelevant warnings or questionable recommendations.
WebPageTest. WPT is an excellent tool for getting load time, page weight, server requests, and a visual waterfall of loading server resources.
We use this as our benchmarking tool to measure our optimization work. We use the LTE mobile server setting for our before/after testing.
The tools help guide us with data, then we use our experience to analyze the site and identify additional opportunities to maximize performance.
What’s the ROI?
Return on investment depends how much traffic you get now and in the future, but statistics show that in the long run optimizing your site boosts your key performance indicators.
⚡ A 1 second decrease in page load speed can increase conversions by 2%
Here are some case studies we found to come up with that number: performance case studies + ROI calculator.
Making your website faster can pave the way for exponential gains: your conversions increase, which increases your customers, each customer tells their friends, new people find you, meanwhile you’re getting increased engagement and time spent on site plus having a technically faster website… all giving positive signals to Google to rank you better.
Ok cool what now?
You can run your site through the Shopify Analyzer to see how you score and what optimizations can be improved on your site.
Check out our Shopify optimization services to see how we can help.
If you’re on a budget we got your back – here’s a complete Shopify optimization guide we created and keep up to date.
If you’d like a free site analysis or need any help with your Shopify site, give us a shout and we’ll see what we can do.