About Joe

Joe's a +10 years Shopify partner, certified Shopify Expert, 7 year Shopify store owner, and the creator of Automator Apps. Outside of tech he's into nature adventures, travel, trees, music, books, and art. 🏕🌎🌞

How to Safely Edit Your Shopify Theme

2021-07-08T10:04:13-06:00March 17th, 2020|How-To Guides, Themes|

Updated December 9th, 2020

Shopify Theme = the files and templating system that control the design of your site.

My goal with this post is to help non-programmers understand the system and show you how to edit your site’s design with code.

If the Customize theme section doesn’t have the option to change what your looking for, […]

Image SEO for Shopify – How to Optimize for Search Engines

2020-02-28T13:38:30-07:00February 28th, 2020|Automation, How-To Guides, Optimization|

Over 20% of all US web searches happen on Google Imagessource: searchenginejournal.com/on-page-seo/image-optimization

That percentage is probably higher if we break down those searches to shoppers.

Google Image Search is a great place for people to shop because they can view a lot of products instead of a text and links.

Have you optimized […]

Shopify Performance Benchmarks + Data Analysis + Average Speed Gains

2021-01-11T17:59:19-07:00January 31st, 2020|Case Studies, Optimization|

Updated March 12th, 2020

We work on Shopify sites every day doing optimization, custom development, apps, and website features.

We optimized hundreds of Shopify sites last year and track the before and after metrics to make sure we’re delivering quality work and guaranteed speed gains.

It’s January so I figure it’s a good time to analyze the […]

Shopify Optimization FAQ – What to Expect When Optimizing a Site

2020-08-23T11:29:52-06:00December 25th, 2019|Optimization|

Updated August 23, 2020

Our team has collectively optimized hundreds of Shopify sites.

We’ve seen a lot, we’ve learned a lot, we share a lot.

We’ve had happy clients (woohoo! 😃) and sad clients 😞.

In most cases, the negative experiences we’ve had with a client are either a difference in expectations or a lack of communication […]